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What agile event programs are and why they're essential

Jet Rodriguez

VP, Marketing

Pete Richardson is a host of exceptional ability. Studies show that a vast majority of guests attending events by Pete have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Righteous, Inc.

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Jet Rodriguez

VP, Marketing

Righteous, Inc.

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05

Resource Title

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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9:00AM - 10:00 AM

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9:00AM - 10:00 AM

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Arrival & Check-In

Get yourself checked in, say hello to colleagues and get ready for a fun day!

9:00AM - 10:00 AM

Main lobby

Arrival & Check-In

Get yourself checked in, say hello to colleagues and get ready for a fun day!

9:00AM - 10:00 AM

Main lobby

Arrival & Check-In

Get yourself checked in, say hello to colleagues and get ready for a fun day!

9:00AM - 10:00 AM

Main lobby

Arrival & Check-In

Get yourself checked in, say hello to colleagues and get ready for a fun day!

9:00AM - 10:00 AM

Main lobby

Arrival & Check-In

Get yourself checked in, say hello to colleagues and get ready for a fun day!

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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Clear your calendar - It's going down! Text Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

YOU'RE INVITED TO

The Orchard Presents A 3-Day Student Series
September 
15
 - 
17th 
2020

Friends and family:

 join us for drinks in celebration

of our engagement.

RSVP
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logo
December 
13th
, 
10:30pm
–
11:30pm 
EST
The Orchard Presents A 3-Day Student Series

The Orchard presents a 3-day virtual Student Series, an educational program offering an inside look at how a global music distribution and artist and label services company operates.


Programming will feature panel conversations with executives from The Orchard across several aspects of the business from Marketing, YouTube Account Management, Artist and Label Services, Design, and Tech.  


RSVP to secure your spot by Monday, September 14 at 6pm ET!


*Programming is FREE. Must be 18+*

Registration Now Closed
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Virtual Event: How to Build an Agile Events Program

Relax and relive the moment.

Watch Now
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Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of them. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

 
If you would rather embed a video or stream from a different service, use the "Livestream - iFrame Block", which can be found hidden in the Layout Tab.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 

• How do I resize an iFrame?

• What's the difference between iFrame elements and Video elements?

• How do I embed webinars or livestreams using an iFrame element?

• What can I embed using an iframe into Splash?

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.


Need more help? Here are some great Help Center articles regarding embed best-practices:

 

• How do I resize an iFrame?

• What's the difference between iFrame elements and Video elements?

• How do I embed webinars or livestreams using an iFrame element?

• What can I embed using an iframe into Splash?

Why You Should Join

Over 3 days, students will hear from The Orchard on various topics including:

How To Tell Your Artist’s Story, Building Brand Identity Through Marketing, Press, and Communications; Beyond the Meme: Driving Consumption Through Impactful Fan Engagement, and more. 


Over 3 days, students will learn about

•

How To Tell An Artist's Story

•

Building Brand Identity Through Marketing, Press, and Communications

•

Driving Consumption Through Impactful Fan Engagement

•

Approaching Technology From A Creator's Lens

+ more

Agenda

7:00–7:10

All Speakers

Welcome Intro

Hosts will introduce themselves and get you up to speed on the webinar's agenda.

7:10–7:20

Sab Pell, Openform

Opening Remarks

Host Sab Pell will take you through the hot topics and best practices to move forward with.

7:20–7:45

All Speakers

Panel Begins

Open Q&A between guest presenters and attendees.

7:45-8:00

Jet Rodriguez, Righteous, Inc.

Closing Thoughts

Guest speaker Jet Rodriguez will keep us informed on what the future of virtual events will begin to look like.

A special welcome 

Colleen Theis

Chief Operating Officer, The Orchard

Sab Pell is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

OpenFORM

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Your Hosts

Sab Pell

CEO

OPENFORM

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Frank Sides

VP, Technology

TRUST THE PROCESS, INC.

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Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Check it out
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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04

IRL + URL: How to Blend In-Person and Virtual Events

Blending in-person and virtual experiences to create a hybrid event is one way event marketers can lean into this ever-changing operation, reach new audiences, and discover new growth.

Read the article
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Count it down

The Final Countdown!
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The Final Countdown!
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The Final Countdown!
Time left for the event days hours minutes seconds
The countdown doesn't work if the event start date is set to TBD
The Final Countdown!
Time left for the event days hours minutes seconds
The countdown doesn't work if the event start date is set to TBD

SCHEDULE

Starting your own business and picking the right niche in no time


Tues. September 15

12:45pm - 1:15pm ET


Sound Connection: Design + Music


 

Students go behind the scenes and learn how The Orchard’s design team creates campaigns for some of the industry’s biggest artists.


Speakers include: 

Airene Resurreccion (Associate Art Director), Kevin Macaraeg (Interactive Designer), Peter Lum (Interactive Designer), Jonathan Ellis (Interactive Designer)

2:00 - 2:45pm ET


How To Tell Your Artist's Story

How To Tell Your Artist’s Story

The Orchard’s Digital Marketing and Artist Services teams talk about how to build an artist’s presence online through impactful campaigns.

Interviewing 101

3:00 - 3:30pm ET

Ali Meyer from The Orchard’s Human Resources team will give students insight on how to ace a job interview.

Speakers include:

Ali Meyer (Recruiter, The Orchard)

Andreea Magdalina (Founder, SheSaid.So)


*In partnership with SheSaid.So

Tues. September 15

12:45pm - 1:15pm ET


Sound Connection: Design + Music


 

Students go behind the scenes and learn how The Orchard’s design team creates campaigns for some of the industry’s biggest artists.


Speakers include: 

Airene Resurreccion (Associate Art Director), Kevin Macaraeg (Interactive Designer), Peter Lum (Interactive Designer), Jonathan Ellis (Interactive Designer)

2:00 - 2:45pm ET


How To Tell Your Artist's Story

How To Tell Your Artist’s Story

The Orchard’s Digital Marketing and Artist Services teams talk about how to build an artist’s presence online through impactful campaigns.

Interviewing 101

3:00 - 3:30pm ET

Ali Meyer from The Orchard’s Human Resources team will give students insight on how to ace a job interview.

Speakers include:

Ali Meyer (Recruiter, The Orchard)

Andreea Magdalina (Founder, SheSaid.So)


*In partnership with SheSaid.So

Tues. September 15

Hello From The Orchard's Chief Operating Officer, Colleen Theis! 

12:00 - 12:30pm ET

The Orchard Student Series kicks off with a greeting from Colleen Theis, The Orchard’s Chief Operating Officer, who will talk through career highlights, the role of a COO, global growth, and more. 

Speakers include: Colleen Theis, Chief Operating Officer, The Orchard

Sound Connection: Design + Music

12:45 - 1:30pm ET

Members of The Orchard’s design team will talk about their design background, what brought them to the music industry, and how they merge their love for music with their passion for design.

Speakers include: Airene Resurreccion, Associate Art Director; Kevin Macaraeg, Interactive Designer; Jonathan Ellis, Interactive Designer

How To Tell Your Artist’s Story

2:00 - 2:45pm ET

The Orchard’s Digital Marketing and Artist Services teams talk about how to build an artist’s presence online through impactful campaigns.

Speakers include: Amber Crisci Nagle, Associate Director, Digital Marketing; Asmarina Zerabruk, Senior Product Manager, Artist Services; Jasmine Brito, Director, Artist & Label Services; Ryan Whitman, Associate Director, Digital Marketing

SheSaid.So & The Orchard: Interviewing 101

3:00 - 3:30pm ET

In partnership with SheSaid.So., Ali Meyer from The Orchard’s Recruiting team will give students insight on how to ace a job interview through story-telling and best practices.

Speakers include: Ali Meyer, Recruiter, The Orchard; Harriet Moss, Board Member, SheSaid.So

Wed. September 16

Approaching Technology from a Creator’s Lens

12:00 - 12:30pm ET

In partnership with The Digilogue, The Orchard’s tech team talks about using technology to empower artists, and how music and tech work together in the music industry.

Speakers include: Kristin Briggs, Product Manager, Mobile + Marketing; Mike Lorenz, Product Manager; Olivia Wherry, Product Manager; Brandon Nales, Head of Content & Artist Relations, The Digilogue; Paulina Vo, General Manager, The Digilogue

Signing The Deal: An Inside Look At How The Orchard Signs An Artist Deal

12:45 - 1:15 pm ET

Students dive into the process of signing artists from The Orchard’s perspective.

Speakers include: Michelle Arnold, Vice President, Business & Legal Affairs; Nate Day, Manager, Content Acquisition


*In partnership with Girls Who Listen

Ten Minutes With (*More Or Less) - Ruth B

2:30 - 3:00pm ET

Ten Minutes With (*More Or Less) is our online editorial Daily Rind series. Bringing it to the virtual world, we welcome Darian Symoné Harvin, multimedia culture reporter and social media editor in conversation with recording artist, Ruth B.


Speakers include: Ruth B, Recording Artist; Darian Symoné Harvin, multimedia culture report and social media editor

 

A lot can happen in five years. Especially if you’re a teenager. Even more so if you are Ruth B, the Canadian-Ethiopian singer/songwriter who was catapulted to major viral stardom overnight in 2015. As a uniquely gifted storyteller and pianist, who writes all of her own songs, her work over the next few years deftly captured what it is to be young, vulnerable and, often, naive. Ruth’s voice still catches at the edge of the heart with its knowing warmth, yet her latest single, “Dirty Nikes”, resonates with a new kind of soulful intimacy, a sound born from syrupy summer days that fades into empty hot nights and worn memories.


Darian Symoné Harvin graduated from Emerson College in 2013 with a Bachelor of Arts in Broadcast Journalism. Since then, her career has been dedicated to working on thoughtful and virals ways to present news and content to people on the internet and IRL, for platforms like BuzzFeed News, Yahoo News, NBC News, and Vox.com. She currently writes for the New York Times, Refinery29, teenVogue, and The Cut. She also runs a newsletter, 'BEAUTY IRL' where she talks about beauty, culture and politics.


All About GIPHY!

3:15 - 3:45pm ET

GIPHY's Director of Partnerships pulls back the curtain on all things GIPHY.

Speakers include: Danny Chang, Director of Partnerships, GIPHY

Thurs. September 17

Building Your Team Featuring sad alex and Fender's Artist Marketing Director Bryce Carr

12:00 - 12:45pm ET

Releasing a slew of independent singles and a raw, stream-of-consciousness-inspired EP, 'songs that you’ll probably never hear' in 2019, sad alex crafts each record with her own blend of tongue-in-cheek humor and brutal honesty, creating songs about love, heartbreak and every emotion in between. Previously writing for Kelly Rowland and lending her vocals to producer Vincent’s single “Here For You,”–in addition to a feature on fellow Red Bull Records’ artist Flawes’ debut album 'Highlights'–this year sad alex steps into the spotlight, honing her sound and channeling her quirky personality into music that is complex, relatable and wholly her own. In conversation with Fender's Artist Marketing Director Bryce Carr, sad alex will talk about her creative inspirations, what she looks for when building a team, and fills us in on her recent partnership working with Fender's Artist Marketing team.

Session speakers include sad alex, Recording Artist; Bryce Carr, Artist Marketing Director, Fender

Beyond the Meme: Driving Consumption Through Impactful Fan Engagement

1:00 - 1:45pm ET

The Orchard talks creating meaningful fan engagement with an effective content strategy.

Speakers include: Edward Moses, Associate Director, Account Management; Jen Santibanez, Account Manager, Video Services; Jenn Schwartz, Senior Manager, Digital Marketing

Building Brand Identity Through Marketing, Press, and Communications

3:00 - 3:45pm ET

Students learn about The Orchard’s identity through brand marketing and tailored communications tactics.

Speakers include: Jarred Hopkins, Press Manager, Brand Marketing; Meredith Nadeau, Manager, Brand Marketing; Michelle Golden, Senior Manager, Brand Marketing; Shannon Silver, Coordinator, Brand Marketing

 How To Make Your Design Portfolio One-Of-A-Kind

4:00 - 4:30pm ET

Members of The Orchard’s design team show students how to make their design portfolios stand out.

Speakers include: Airene Resurreccion, Associate Art Director; Michell McCool, Interactive Designer

Thank you to all Partners

Thank you to all our partners

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About Our Partners

REcording Academy GRAMMY U

Connecting college students with the industry's brightest and most talented minds, GRAMMY U provides aspiring professionals with the tools and opportunities necessary to start a career in music. Throughout each semester, events and special programs touch on all facets of the industry, including the business, technology, and the creative process. As part of the Recording Academy's mission to ensure the recorded arts remain a thriving part of our shared cultural heritage, GRAMMY U establishes the necessary foundation so that music's next generation flourishes. For more information visit grammyu.com


The Digilogue

The Digilogue is a community-driven music and tech platform connecting and educating music creatives around the world. Since 2016, The Digilogue has programmed online and offline meet-ups, panel discussions, masterclasses, conferences, and live performances to support music creatives.

GIRLS WHO LISTEN

Catered to a diverse community of women, Girls Who Listen is a non profit organization dedicated to shaping future female creatives and executives within the music industry. Throughout the year, GWL hosts a series of programs such as mentorship, panels, mingling mixers, songwriting sessions, and compiles an internal networking database for upcoming creators and professionals aiming to learn more about the music industry.

SHESAID.SO

shesaid.so is a global community of women and gender minorities in the music industry. Independently built in London by Andreea Magdalina at the end of 2014, shesaid.so has since grown to 12,000+ members around the world across 15+ chapters such as London, Los Angeles, France, Germany, South Africa, India and beyond. Our international community is diverse, ranging from artists, stylists, photographers and other creatives, through to C-SUITE leaders, mid-level executives, small business owners, freelancers and 18-25s.

List Block #4

02

Fast and Easy

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

03

Clean and Simple

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

04

Ready to Go

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Text Block #10

Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Text Block #3

Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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Sab Pell

Sr. Director of Product Marketing

Openform

Sab Pell is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams. Sab Pell is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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